SAP targets aviation and retail verticals
GITEX Technology Week will showcase cloud solutions that enable Internet of Things and smart cities innovations
With the Middle East public cloud spend expected to grow 22% to top $1.2bn in 2017, according to a recent report by Gartner, software giant SAP will use its appearance at GITEX Technology Week to showcase cloud solutions that enable Internet of Things (IoT) and smart cities innovations, especially in the high-growth aviation and retail verticals.
"World class digital business competitiveness requires collaboration and co-innovation across every industry. GITEX Technology Week is an exciting and strategic platform for SAP to highlight transformational cloud business models and exchange innovative IoT best practices to enhance citizen experiences and enable smart cities in the region," said Steve Tzikakis, regional president, South Europe, Middle East, and Africa at SAP, the event's business transformation partner.
With the global smart cities market set to grow about seven-fold to $3.5trn by 2026, the new Global Smart Cities Hall will feature 150 public sector organisations from around the world showcasing the latest innovations.