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How much is your personal data worth?

Kaspersky Lab highlights data sharing habits in the UAE

Exchanging personal data in return of convenience is a common transaction, Kanaan notes.
Exchanging personal data in return of convenience is a common transaction, Kanaan notes.

We share copious amounts of data every day, without even realising it.

Sending emails, posting pictures in social networks, undertaking financial transactions online – all users’ activities in digital space intend sharing data, whether that is a photo or a credit card number. In other words, people pay for things with data. For instance, “likes” on social media results in tailored, convenient advertising, and sharing email addresses opens access to using public WiFi.

But that value is intangible until someone asks what it is worth or takes it away. According to consumer security risks survey, 51% of respondents from the UAE agree that the loss of that data would be a disaster. Despite this fact, 54% leave their devices unprotected from cyber attacks while a whopping 73% are unconcerned about the risks that they may face in digital sphere.

At a press event today, Kaspersky Lab experts addressed UAE user’s data sharing habits, highlighting topics such as data value, and data protection.

 “Exchanging personal data in return of convenience is a common transaction. People have all their information saved in social networks, on taxi or food ordering apps and the list goes on. What consumers fail to understand is the real value of their personal data and tend to disregard it and leave it unsecured. Unfortunately, some only know the value of their data after they’ve been hit by a ransomware,” said Amir Kanaan, general manager for the Middle East at Kaspersky Lab. “Our mission is to educate consumers and provide as many people as possible with protection against cybercrime” he added.

Earlier this month, Kaspersky Lab launched updated versions of its consumer flagship products. Updates in Kaspersky Internet Security help ensure better protection against ransomware, is able to protect Mac computers while using public WiFi networks and also offers an extra layer of protection with a secret code for Android users to protect specific apps like instant messaging services, social media, email and so on.

In addition, the consumer line-up is extended by a free solution aimed at protecting Windows home users from cyber threats. The release of Kaspersky Free coincides with the company’s celebration of its 20th anniversary.