Huawei CGB supports innovation in the Middle East
Huawei discussed the future of artificial intelligence with the announcement of its new chipset, the Kirin 970
Huawei Consumer Business Group (CBG) sees its innovation strategy in line with the Middle East's own vision and innovation plans.
After Huawei's smartphone announcements focussing on its artificial intelligence chipset, Kirin 970, at IFA in Berlin, the Chinese company stopped in Dubai to discuss the future of innovation in the region.
The event was led by chief marketing officer, Huawei CBG, Glory Cheung, and Gene Jiao, president of Huawei CBG, Middle East & Africa, where they highlighted Huawei's key innovations, globally and regionally.
Cheung said: "We see tremendous potential in the Middle East markets and are pleased to support the region's agenda of fostering innovation.
"Globally, Huawei is a top investor in R&D and we focus on bringing together the world's best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers."
Clement Wong, head of Global Product Marketing, Huawei CBG, discussed the upcoming AI-powered Kirin 970 chipset, that combines the cloud with the speed and responsiveness of native AI processing.
Jiao added: "With phenomenal smartphone and internet penetration, the Middle East is one of the most crucial markets for Huawei and over the last couple of years, we have grown from strength to strength, focusing on improving the quality of our products, services and market performance. In addition, we are constantly developing meaningful ways to connect with the region's tech-savvy consumers and our esteemed brand rankings year on year are a testimony to the brand evolution in the regional market."
Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16.