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Canon unveils first Innovation Centre in Middle East

New facility offers businesses a journey through a live showroom for a closer look at the vendor’ latest imaging solutions

Canon unveils first Innovation Centre in Middle East
HE Dr. Sheikh Sultan Al Qassimi (left), Ammar Al Malik, executive director, Dubai Internet City and Anurag Agrawal, managing director, Canon middle East at the official launch of the Innovation Centre.

Canon Middle East, in partnership with Dubai Internet City (DIC), has unveiled its first Innovation Centre in Dubai.

Located on Dubai's Sheikh Zayed road, the Innovation Centre is an evolved showroom concept and Canon has chosen the UAE to develop the facility to its full potential and establish it as a model for showrooms of the future.

According to Canon, the Innovation Centre is part of its strategy of working closely with its customers and provides businesses and other entities with live demonstrations of all of the company's latest hardware and software technologies. In addition, Canon's full range of business solutions are on display and can be tested as they would in any office or warehouse environment. It will also assist in offering a manageable system while assuring cost saving, added security, and opening new communications scenarios for end user customers.

"This is Canon's first Innovation Centre in the region and Dubai is the ideal city to host this evolved showroom," said Anurag Agrawal, managing director, Canon Middle East. "The UAE is leading the drive for technology, innovation and smart cities, and our Innovation Centre is in line with the government's vision."

Agrawal said the Innovation Centre is designed to inspire customers and foster partnerships where Canon can come together with like-minded corporates and entities to create pioneering solutions that benefit the larger narrative of the UAE government.

Ammar Al Malek, executive director, Dubai Internet City said: "Canon has been a trusted partner of Dubai Internet City since 2001. Its investment to set up its first Innovation Centre in the Middle East proves that Dubai is the location of choice for established and emerging innovators."

Al Malek said the Dubai Internet City is consistently striving to accelerate and enable innovation, digitalisation and growth, and the launch of Canon's new centre is a testimony to that mission. "We are glad to welcome Canon to our thriving ecosystem of partner innovation centres, which play a key role in bringing ideas to life and provide opportunities for people with diverse backgrounds to exchange ideas, leverage their respective strengths and bring new and exciting concepts to market," he said.

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