Facebook to cash in on WhatsApp by charging enterprise users
WhatsApp is planning to charge companies to use a selection of tool for better customer support
Facebook is planning to cash in from WhatsApp by charging businesses to use new features to enhance their customer support.
The Wall Street Journal reported that WhatsApp will charge larger businesses to be verified to access a variety of tools, plus it will offer a free app to small-to-medium sized businesses.
"We do intend on charging businesses in the future," WhatsApp's chief operating officer Matt Idema told the Wall Street Journal. "We don't have the details of monetisation figured out."
In a blog post, WhatsApp confirmed: "We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks.
"We've heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic.
"In the coming months, we'll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp."
Facebook acquired WhatsApp in 2014 for $22bn, and both companies agreed to scrap the $1 subscription fee, as well as any advertising features, which can be seen on Facebook's iMessenger.
WhatsApp has over 1.3 billion monthly users and 1 billion daily users.