KFC in China lets you pay for your fried chicken by smiling
The new payment method is called "Smile to Pay" and was launched in partnership with Alipay
KFC is making it easier for its customers in China to pay for a bucket of fried chicken, simply by smiling.
A KFC restaurant in Hangzhou, China, has installed a facial payment system, dubbed Smile to Pay, which enables customers to pay for their meal by smiling in to the camera.
Alipay, the mobile and online payment platform in China, collaborated with Ant Financial, an Alibaba subsidiary, who provided the Smile to Pay technology.
Ant Financial reveals that the technology requires two forms of authentication. Firstly the customer will have to enter their mobile phone number to verify their details. Secondly, the biometric software takes one to two seconds to scan a face using the 3D camera, which is compatible with a live-ness detection algorithm' to tackle payment fraud.
Jidong Chen, head of biometric identification technology at Ant Financial, said: "Taking the facial-recognition payment technology offline was no easy task. On how we detect when someone's photo is being manipulated when someone is falsely impersonating another person - we prevent this by merging software and hardware by linking sophisticated algorithms with the 3D camera. We can prevent biometric spoofing."
To ensure the authenticity of the customer, the company says that the algorithm is capable of detecting shadows and other features, making sure a photo or video is not used instead.
Smile to Pay is not new, as in 2015 a beta version was introduced by Jack Ma the founder of Alibaba.
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