Home / / Domino’s to test self-driving pizza delivery cars

Domino’s to test self-driving pizza delivery cars

Domino's Pizza and Ford will learn how customers will react to self-driving cars

Domino’s to test self-driving pizza delivery cars
Both companies will learn how customers to interact with autonomous service vehicles in the future.

Domino's Pizza and Ford are pairing up to test the automated delivery of pizzas in Ann Arbor, Michigan.

The idea is for both companies to learn how customers react to, and interact with, autonomous service vehicles in the future.

During the trial, Ford Fusion Hybrid autonomous vehicles will be used and will be integrated with pizza containers from Domino's partner Roush Enterprises to keep the pizza warm.

Those randomly selected to participate in the trial will be able to track their order via the app, and will also will receive a unique code to unlock the Heatwave Compartment. The code itself will match the last four digits of the participant's phone number.

"We believe self-driving technology can play a significant role in helping grow the market for restaurant delivery," said Sherif Marakby, Ford's executive in charge of self-driving technology. He argues that this is "one way that we'll build demand and scale for our autonomous vehicle business, in addition to people movement such as ride hailing."

Russel Weiner, president of Domino's USA, added that the company is interested in this type of delivery method.

The vehicle itself is not fully self-driving as each car will have a Ford safety engineer, however it will feature self-driving sensors.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.