SOUQ adds AmazonBasics to its e-commerce platform
AmazonBasics is the US company’s own brand range of affordable items
SOUQ has introduced a new Amazon feature to its platform, as it continues to integrate the US e-commerce giant's services.
SOUQ founder and CEO Ronaldo Mouchawar took to Facebook to announce that AmazonBasics would now feature on the region's e-commerce site. AmazonBasics features a range of affordable electronic products, from tablet accessories to cables, plus the products range from AED 20 to AED 50.
So far, the AmazonBasics feature has 72 products available, however the US site has thousands.
In his Facebook post, Mouchawar said: "AmazonBasics are now available on Souq.com. Great selection of best in class products at very affordable prices."
Since the official acquisition, SOUQ has gradually integrated Amazon's services within its platform. In May, SOUQ made it possible for its customers to use their Amazon credentials to access its site. The login feature is available on the website, as well as the mobile app, where users will be able to share their name, email addresses and US postcode.
At the time, Mouchawar revealed: "Integration of Amazon's technology and global resources with our local expertise will help us to offer a great service to our loyal customers."
In March this year, Amazon acquired SOUQ for an unspecified amount in a bid to trade in the Middle East.