Hulu selects AWS to serve as its cloud provider
AWS is expected to help launch the streaming service’s new OTT live TV service
In an effort to support its new, over-the-top (OTT) live TV Service, Hulu, a global streaming service, has signed Amazon Web Services (AWS) to serve as its cloud provider.
The Amazon.com company is tasked in delivering a scalable and cost-effective infrastructure that is capable of supporting the 50 live channels that is being rolled out following Hulu's Live TV launch in May 2017.
The cloud implementation will enable Hulu to focus on OTT delivery and the creation of personalised viewer experiences, rather than focusing on managing infrastructure.
Rafael Soltanovich, vice president, Software development at Hulu, said: "Hulu is redefining the television experience for viewers and we have set the technical bar much higher by bringing live TV into the mix.
"We selected AWS as our cloud provider because of its leading breadth and depth of capabilities. The elasticity, agility, and security they provide were key to deploying our new service. Putting our stream ingest, repackaging, DVR storage, and origin serving on AWS freed us from having to build out data centres and led to a faster time to market with higher availability."
Hulu is the latest media and broadcasting company to join AWS portfolio, which includes the likes of Amazon Video, BBC, Channel 4, Netflix, PBS, and Spotify.
Mike Clayville, vice president, Worldwide Commercial Sales at AWS, said: "Leaders in media and entertainment like Hulu are looking for more efficient ways to build scalable streaming and OTT solutions."
He added: "AWS's unmatched scalability and reliability allow Hulu to continue to innovate and break new ground - like delivering live TV alongside their extensive on-demand programming - without having to spend millions of dollars and thousands of person hours building and managing data centres."