Sarahah: The Saudi Arabian app that puts honesty first
The app, named after the Arabic word for “honesty,” was created in Saudi Arabia by Zain al-Abidin Tawfiq
The latest app obsession is Sarahah, a platform designed to let users share their deepest thoughts, with a key feature that it is all anonymous.
Sarahah is an Arabic word that translates into meaning honesty, and that is exactly what the app aims to do. Its official tag line reads: ‘Are you ready for honesty? Get constructive criticism from friends and colleagues in total anonymity'.
So how does it work? It was first launched as a way for colleagues to talk openly about their office environment and offer constructive feedback, but it is now open to everyone. The idea is that users are more likely to be honest if their identity is kept a secret. It allows users to send, as well as receive, honest feedback.
Once downloaded, the user can create a profile which welcomes all visitors to leave messages anonymously. These messages can then be replied to, favourited, saved or deleted. The app can also be linked to social media sites, Facebook and Twitter.
The driving tool behind the app is privacy and it is what the users rely on to express themselves. However, recently some users have reported concerns about their privacy being revealed after receiving a suspicious message: "Announcement: A lot of people have been asking for a site to reveal anonymous senders. Now here you have it at www.sarahahexposed.com." This message has been reported as a scam and the link redirects users to fill out surveys.
The app was created by Saudi Arabian developer Zain al-Abidin Tawfiq and its popularity has soared since it launched in February this year, with it already reaching over millions of downloads. The app has been in top position in both the Google Play store and Apple App store, and is becoming a big hit in the Middle East region.
#Sarahah in a month:
App Store #1 in 30 countries including USA, UK & France
more than 1/4 billion visitors
more than 1 billion page views
— Sarahah (@Sarahah_com) August 5, 2017
Since its launch the app has faced divided opinion, with some calling it a platform for cyberbullying, however the developer states it is a way to improve relationships without having to expose an identity.