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Huawei gears up for its own version of AI

Vendor plans to showcase the power of AI beyond being a voice assistant

Huawei gears up for its own version of AI
Huawei Consumer Business Group CEO, Richard Yu.

Richard Yu, Huawei Consumer Business Group CEO, is expected to reveal the AI based assistant of Huawei during his keynote speech at IFA, taking place in Berlin in September this year.

However, to ensure it doesn't become just another smartphone manufacturer to include AI based voiced assistants to its devices, the brand is making efforts to expand on the potential of artificial intelligence.

According to the brand, it wants to focus on what AI means to people - "what it does, where it lives and how it enhances your life." Speculation is rife that Huawei will soon be introducing a Huawei AI Chip, with reports indicating that this announcement could be made alongside the launch of the company's all-new processor, the Kirin 970.

According to industry analysts IDC, Huawei's market share rose to 9.8% of the global smartphone market in Q1 2017, a growth contributed to in large part by its consumer electronics division. The introduction of an AI Chip could help boost the company's performance in the coming years.

Related: Huawei's mobile growth adds to positive H1 financial results

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