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Xiaomi opens region’s first Mi store in UAE

Chinese smartphine maker takes aim at tech-savvy audience

Xiaomi opens region’s first Mi store in UAE
Sung says the UAE has the highest smartphone penetration rate in the region.

China-based smartphone maker Xiaomi has opened its first authorised Mi store in the region in partnership with local distributor Task FZCO.

Located at Burjuman Shopping Centre in Dubai, the new store will showcase Xiaomi's Mi 6 and entertainment-focused Mi Max 2 smartphones.

Mi 6 is powered by Qualcomm's next-generation Snapdragon 835 and has an Octa-core processor. Mi Max 2, on the other hand, is an entertainment device with a super-sized 6.44-inch screen, 5300mAh battery delivering up to 18 hours of video playback.

Donovan Sung, director of Product Management and Marketing, Xiaomi Global, said: "The UAE has the highest smartphone penetration rate in the world so it is the perfect place for us to highlight the unique features of our top mobile devices and reach out to a tech-savvy Arab audience. We are confident that Mi 6 and Mi Max 2 will be a huge hit among discerning local and regional mobile consumers seeking superior performance, distinctive style, and great value for money."

Mi 6 and Mi Max 2 are both designed to meet the needs of photography enthusiasts as well.

The 6 GB + 64 GB version of Mi 6 is priced at AED 1,499, while Mi Max 2 is available for AED 969 for 4 GB + 64 GB. They can be purchased via GCC and Middle East distributor Task FZCO.

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