Avaya appoints new VP for MEA & Turkey
Fadi Hani previously served as managing director for the Kingdom of Saudi Arabia, Kuwait, Bahrain and Pakistan
Tasked with driving the company's customer-focused strategy and supporting digital transformation in the region, Fadi Hani has been appointed Avaya's president for the Middle East, Africa and Turkey.
Previously holding the post of managing director for the Kingdom of Saudi Arabia, Kuwait, Bahrain and Pakistan, Hani joined the company in 2007, where he slowly developed in a number of senior sales and management roles within the organisation.
Nidal Abou-Ltaif, president, Avaya, EU and AMEA, commented: "Organisations in this region are facing increasing challenges to evolve digitally and move at customer speed to stay ahead in ever-more competitive markets.
"Fadi Hani brings all his experience to bear on helping our customers succeed in achieving their digitisation goals while building exceptional customer experiences. I am confident he will help drive our business in the Middle East, Africa and Turkey region from a position of strength to even greater success."
Prior to joining Avaya, Hani held several positions in a number of prominent ICT organisations in the region, which includes Oracle and NCR Corporation. In 2015, Hani was awarded the accolade of Avaya EMEA's 'Managing Director of the Year'.
Hani has also held senior positions with other ICT and software companies in the region, including Oracle and NCR Corporation.
Fadi Hani, VP, Avaya MEA and Turkey, added: "Having worked with customers across the region for many years, it is an honour for me to step up into this new position. I look forward to the opportunity to help more customers in their journey toward digital transformation and cloud adoption using Avaya's leading-edge software and services."