Google to test Snapchat-style platform
Google is developing a technology that would enable news publishers to build Snapchat-style stories
Google is reportedly building a visual platform for media companies that is similar to Snapchat's Discover feature, according to the Wall Street Journal (WSJ).
Snapchat Discover allows brands to develop visual stories, with video, text and photos.
People close to the matter revealed that the project is dubbed ‘Stamp' and is the early stages of testing with publishers, including Vox Media, CNN, Time and the Washington Post.
The WSJ posted that the name Stamp combines ‘St' for Stories and an existing Google feature, Accelerated Mobile Pages (AMP) which enables faster load speeds for online stories.
Google is not alone in developing tools for publishing companies as Snapchat's owner Snap Inc and Facebook Inc are in the process of featuring news, entertainment, sport and other content within their platforms. Also, Apple has News and Facebook already has Instant articles, therefore it is not surprising Google is getting involved.
Google has not confirmed this platform but it said in a statement: "We don't have anything to announce at the moment but look forward to sharing more soon."