Zyxel Communications gets new general manager
Mamoun Abdullah will also head the channel operations for the Middle East
Zyxel Communications, a provider of broadband networking solutions, has appointed Mamoun Abdullah as the company's general manager and head of channel for the Middle East region.
In his new position, Abdullah will oversee the company's Middle East channel operations - placing focus on identifying, mentoring and managing potential as well as current partners to grow the regional business for Zyxel.
In addition, Abdullah is expected to lead the company's continuing efforts to establish itself as the most channel friendly vendor while also implementing strategies that are aimed at increase effectiveness of marketing and communication to maximise the recall factor among channel partners.
Abdullah said: "We will continue to build channel capacity planning, which places key emphasis on recruiting new partners, implementing an effective enablement plan, training and extending the consistent support for all routes to market to enable channel partners growing with Zyxel and increasing their profitability."
He said with a new brand identify, the company is looking forward to using partner programme tools that will help support partners and allow them to put more focus on customer-centric solutions.
With over 16 years of experience in channel sales management, business development, managed services, product strategy management and team management, Abdullah is highly experienced in the field of information technology, networking, and security.
Prior to Zyxel, Abdullah previously worked with Unify Middle East, FVC Distributor, Exclusive Networks and Mindware Distributor.