Cisco gets new vice president for Middle East and Africa
David Meads’ expanded role will focus on leading the digital transformation across MEA
Networking giant Cisco has appointed David Meads as vice president for its Middle East and Africa (MEA) operations.
In this newly created role, Meads will oversee the execution of Cisco's strategy in these two regions, ensuring the company maintains its momentum with the digital transformation efforts.
"David Meads' appointment to lead Cisco's business in the Middle East and Africa comes at a time of tremendous potential for the region to reap the benefits of digital transformation, supported by the prioritisation of digitisation in both government and business agendas," said Edwin Paalvast, president, Cisco EMEAR.
"As we deepen the commitment to the region, we are excited to have someone of David's calibre at the helm to spearhead our strategy and support customers along their digitisation journey. One of David's priorities will be helping Cisco's customers and partners create value in a highly connected, digital world, while enabling greater responsiveness to emerging market and customer needs," Paalvast said.
Meads added that: "I look forward to taking on the additional responsibility of a fast-evolving, dynamic region and to working with the phenomenal team we have in place."
He said combined, the Middle East and Africa has the world's youngest demographic and presents a significant market opportunity, where new business models and innovative technology adoption are addressing unique market needs. "Cisco's expansive portfolio allows us to partner with our customers and support their digital journey," he said.
With more than 30 years' experience in the IT industry, Meads joined Cisco in 1996 and was most recently Cisco's vice president for Africa, where he was responsible for partnering with organisations across the continent to help them implement strategies to unlock the full potential of the digital era. Over the years he has developed a reputation as a trusted advisor to enterprises and governments, partnering with them to deliver competitive advantages and efficiencies gained by adopting digital technologies. Meads will be based in Dubai, Cisco's hub for the Middle East.