Huawei’s CEO promises Mate 10 will outshine the iPhone 8
Huawei CEO Richard Yu said that his company is readying an answer to Apple's iPhone 8
Apple's upcoming iPhone 8 is facing serious competition from the likes of Samsung and Google, but now Chinese smartphone manufacture Huawei is also taking aim with the release of its Mate 10.
Richard Yu, CEO of Huawei Consumer Business Group told Bloomberg that the upcoming Mate 10, which is due to be announced around the same time as Apple's next device, will ‘trump the iPhone in many aspects'.
Yu told Bloomberg: "We will have an even more powerful product. The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better photographing capability and many other features that will help us compete with Apple."
Whilst it is natural for the company CEO to promote its product, there are no concrete details of the phone, apart from rumours. It is predicted that the Mate 10 will be an improved version of the Mate 9 and feature a Leica-branded camera, facial recognition, augmented reality-enabled and have a focus on security and artificial intelligence.
Yu also revealed that Huawei will give up on ‘very low-end devices' due to low margins. "We are giving up the very low-end devices because the margin in this is extremely low, and it's not making enough profit for us," he said.
He also revealed plans to focus Huawei's growth in developed markets, such as Europe, China and Japan.