Mindware extends partnership with Dell EMC in KSA
Distributor adds vendor’s Infrastructure Solutions Group family of products
Regional distributor Mindware has extended its distribution alliance with Dell EMC in the Kingdom of Saudi Arabia.
In terms of the agreement, Mindware will distribute Dell EMC Infrastructure Solutions Group (ISG) family of products including high-end storage and servers.
Mindware said the expansion of the distribution alliance with Dell EMC in Saudi Arabia follows a successful partnership across the Gulf, Pakistan, and Afghanistan.
"We are extremely glad to further strengthen our relationship with Mindware, by extending our partnership to Saudi Arabia," said Mahmoud Abbas, channel sales director, Saudi, Egypt, Libya and Levant at Dell EMC.
Abbas added that Saudi Arabia represents one of the largest and the most important IT markets in the Middle East, hence this gives the company a great opportunity to serve the market with frontline technology solutions.
"With Mindware's extensive reach within the country, we aim to enable organisations across Saudi Arabia to gain access to the full breadth of our comprehensive and industry-leading Infrastructure Solutions Group family of products," he said.
Nicholas Argyrides, chief of sales and deputy general manager, Mindware, said: "The recent inclusion of Saudi Arabia in our contract is a significant stepping stone into the evolution of this partnership."
Argyrides said as Dell EMC is a merged company, having access to the full array of the vendor's offerings into Saudi Arabia was absolutely necessary. "We thank Dell EMC for putting their trust in Mindware. Despite the challenging regional market conditions, all we have to do is to go out there and do what we do best," he added.
Mindware's expansion of the relationship into one of the most important regional markets, where the distributor has already been a major player with Dell EMC Client Solutions Group (CSG) product vertical will open up more opportunities for channel partners in Saudi Arabia.