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du grows its data centre footprint

Locally based facilities, growing interest in cloud drives telco’s hosting business

du grows its data centre footprint
du offers interconnectivity with other local, regional and global hubs through its alliance with Equinix.

Spooked by rampant cybercrime, an increasing number of countries are requiring companies within and outside to store sensitive personal data of their nationals in databases located in the territory.

UAE is such a country, with established residency and data sovereignty laws.

Telco du, with its locally-based data centre infrastructure, can help organisations remain compliant with these laws while still leveraging cloud technology.

Fahad Al Hassawi, chief commercial officer, du, says the company’s data centre platform serves as an ideal destination for hosting ICT services for customers’ business operations in the Middle East and beyond.

Businesses can however gain more than compliance from a fully-fledged data centre and cloud services provider such as du.

“We run a self-service operational model framework for compute, memory, storage, network, security layers etc., with template options to ensure scalability and high availability at all times with dashboards to meet dynamic customer needs,” said Al Hassawi.

“This is further complemented by various payments models including pay as you go business models, that reduce costs and increase business value,” he added.

du also offers interconnectivity with other local, regional and global hubs. “Through our alliance with Equinix, du can offer the familiar customer experience and SLAs (service level agreements) of other global communication hubs. We make our data centre as secure and easy to use as any facility in the world,” Al Hassawi said.

du data centres host a growing ecosystem of carriers, cloud and content providers, as well as other enterprises colocated within the same facility. Businesses can take advantage of such networks to make growing and developing their businesses simpler and more efficient, shared Al Hassawi.

This is in addition to the traditional benefits of a locally based infrastructure platform of low latency, high availability, and network redundancy and technical support.

“This value is further enhanced by physical security, reachability, Smart Hands services and the comfort of a leading national ICT operator providing the service with localised financial models and 24x7 Platinum-level support,” said Al Hassawi.

In the public sector, du is already a strategic partner of the government for the Smart Dubai platform.

The Smart Dubai Platform unites city services, IoT, cloud services, big data and digital identity across all city dimensions to build a exchange point for government and private sector services.

Dubai has ambitions to become one of the smartest cities in the world.

“The existence of this platform means that businesses in the city can benefit from more efficient digital support, thus driving innovation and growth across various sectors,” Al Hassawi concluded.

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