Ingram Micro appointed strategic distributor for Dell EMC
Aptec extends successful value added relationship with Dell, giving it access to the full Dell EMC portfolio in the Middle East
Ingram Micro's Aptec, has announced that it has been selected as a strategic distribution partner by Dell EMC across the UAE, Oman, Qatar, Bahrain, Kuwait and Yemen.
According to the regional VAD, the expanded relationship builds on its current partnership with Dell EMC and further strengthens Ingram Micro's relationship with one of the world's largest IT solution providers.
"The expansion of our partnership to include the full Dell EMC solution portfolio is an excellent affirmation of the success during many years of Aptec as a distributor of Dell in the Middle East region," said Ali Baghdadi, senior vice president and chief executive of Ingram Micro META region. "We are pleased to offer an expanded portfolio of advanced solutions to our reseller partners as we continue to deliver on our commitment to support the growth of their businesses. Our team possesses excellent expertise and is well-positioned to provide unparrallelled support to resellers to build their Dell EMC businesses."
"Our distributors play a crucial role in our new Dell EMC partner programme. We are very pleased to have Ingram Micro on board in this important market, as they are a key player of ICT distribution who is well connected to the partner landscape both on a global scale and specifically in the META region."said Mohammed Amin, senior vice president, Middle East, Turkey and Africa at Dell EMC.
Havier Haddad, Senior Channel Director, Middle East, Turkey and Africa at Dell EMC, added that: "With our industry leading portfolio of solutions and a world-class channel programme, we are well-positioned to shift the status quo of the IT industry. Keeping this in mind, with Ingram Micro, one of the world's largest IT solution providers onboard, we aim to put our channel ecosystem at the forefront of IT transformation and achieve even greater heights in the future," said
Aptec said it will leverage its strong positioning in value distribution to deliver on a joint go-to-market strategy with Dell EMC built around key technology differenciators.