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Gulf Business Machines appoints new CEO

Gulf Business Machines has appointed Martin Tarr as chief executive officer

Martin Tarr, chief executive officer, Gulf Business Machines
Martin Tarr, chief executive officer, Gulf Business Machines

Gulf Business Machines (GBM) has announced it has appointed Martin Tarr as chief executive officer.

Tarr will oversee the overall, day-to-day operation of the company from its HQ in Dubai. He previously served as vice president of Global Technology Services for IBM for Middle East Africa.

Nabil Iskandar, chairman, GBM, commented: "We are very excited to welcome Tarr to the GBM team. He brings over 30 years of IT experience and a proven track-record of leading and transforming businesses to capture new market opportunities in hardware, software, and services. We are confident that his knowledge and extensive experience across the GCC region will shape the future of GBM to the benefit of its customers."

Tarr added: "I am very excited to be given the opportunity to lead GBM through this exciting period of transformation in the industry. The digital era is having a profound effect on our clients businesses and I am confident that with GBM's capabilities and talented team, we will be able to capitalise on these new opportunities for the benefit of both our clients and our bottom line."