The top 5 ways to improve your LinkedIn profile
Justin McGuire, CEO, MCG Group, shares his advice on improving one’s professional profile
Finding that dream job, as everyone knows, is often an arduous and time-consuming affair. Even once identified however, the challenge continues as it can sometimes take something special to really standout from the crowd and catch the eye of the recruiter.
To help those currently on the prowl for work, Justin McGuire, CEO of the digital and creative recruitment agency MCG Group, has shared some useful insights on what recruiters specifically look for in a LinkedIn profile.
Facebook and Instagram photos won't work as your professional profile pic, let's be clear on that! Also, be careful not to have anything too cheesy, sultry or flirty. Make sure it's also recent, if you have 30 years of experience and a picture taken just after high school, then people will notice! Remember that your photo is a first impression and just like dating, it counts.
A clear job title
We have seen all sorts of job titles, from ‘visionary leader' to ‘business winner' neither of which tell us what is it that you do. Have a clean and descriptive job title that says what it is you do in a simple and clear fashion. This will also help you come up in searches, and for recruiters to accurately pinpoint you for a suitable job.
After your picture and title, recruiters usually scroll down to read through the specifics of your previous and current positions. Always complete this section, there are many profiles where candidates just write their job titles and nothing else. Recruiters usually want to see the specifics, such as responsibilities and achievements. Not only that, but they also like to read a detailed personal summary that gives them further insights into your thoughts, opinions and passions at work, matters that genuinely make you stand out.
Recommendations and Groups
Show off your good work! Recommendations are an obvious endorsement of this. Personally speaking, recruiters always pay attention to a detailed recommendation, not a one-liner, but a good paragraph from a credible source. Not only that, but they also look at the groups and organisations you like and follow. Why? Well, this again gives them an insight into who you are, what you like and what your ambitions are.
Lastly and perhaps most importantly, if you want to get noticed, then flick on your open to new opportunities switch! This along with all the above will give you the complete profile and ensure the approaches you make are (hopefully) in line with your career expectations.