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Etisalat unveils self-interactive platform across retail stores

The service will be available at Sharaf DG, Jumbo and Emax

Etisalat will offer its customers a 360-degree real-time experience of its eLife product offerings
Etisalat will offer its customers a 360-degree real-time experience of its eLife product offerings

Etisalat has unveiled a digital initiative with the launch of its self-interactive eLife and mobility experience zones to offer a real-time digital experience across its features and services.

Etisalat will offer its customers a 360-degree real-time experience of its eLife product offerings across its key retail partners, including Sharaf DG, Jumbo and Emax.

Khaled Elkhouly, chief consumer officer, Etisalat said: "Etisalat has been continuously investing across its services and business units to enable digital transformation. The launch of the self-interactive digital system and display supported by innovative technology will give customers a unique real time experience of the array of products and services.

"This is a paradigm shift in our approach towards improving customer experience through innovative technology from doing digital to being digital."