TP-Link to expand footprint in Middle East and Africa
Networking vendor to continue investing in its SOHO, SMB and smart home offerings in MEA
TP-Link Technologies Co Ltd, a global provider of SOHO, SMB networking products and wireless LAN solutions, has told its channel partners in the Middle East and Africa (MEA) that the company will continue to invest in its in-country capabilities as a way of cementing its footprint and business development initiatives in the region.
The vendor outlined its latest market strategy and channel development plan at the second annual "ConneXions" Partner Meet 2017 held recently in Dubai.
According to the vendor, the investments it's making to develop in-country markets in the MEA geography are aimed at enabling partners to succeed in the channel.
Lucas Jiang, general manager, TP-Link MEA, said it's the company's plan to expand business to every corner of the world. "Currently our products are sold through channel partners in 170 countries worldwide," he said. "In 2016, despite the challenges in the global economy, we performed very well and we currently have a larger market share in the SOHO space."
Jiang said the company's plans to reinforce its in-country presence and business development will help channel partners to be profitable selling TP-Link products and solutions. "We have developed rewarding alliances with channel partners, retailers and independent high street retailers in MEA," he said. "By supporting our partners be it in retail or traditional reseller and solution provider space, we are demonstrating our commitment to be in the networking and smart home products segment for the long term."
He explained that aside from the investments that the company is making in the MEA region to develop its SOHO, mobile and SMB offerings, the company has continued to invest globally in product and technology development. "We continue to allocate 8% of our revenue to research and development (R&D)," he said.
Jiang added that TP-Link is focused on developing all its business divisions especially in MEA where some markets remain largely untapped. "We want to assure our channel partners and retailers of the technical expertise and manufacturing capability that the company has," he said. "We believe that with our own manufacturing ability, TP-Link is able to design quality and reliable products."
He said although the market is quite challenging at present, TP-Link remains upbeat of being successful in the MEA geography this year and beyond.