Malwarebytes seeks to cement Middle East footprint
Security vendors uses debut GISEC appearance to raise awareness around its solutions
Having established presence in the Middle East market in 2016, security vendor Malwarebytes used its appearance at Gulf Information Security Expo and Conference (GISEC) 2017 to engage with existing and potential new channel partners and customers.
The vendor said it participated at GISEC because it wanted to hear from channel partners and end user customers some of the challenges and pain points they were experiencing in their businesses in the Middle East.
Christopher Green, regional director, Middle East, Africa and Turkey at Malwarebytes, said the company was at GISEC to meet with new clients and channel partners from the Middle East market. Green said given that the company only set up its regional presence in March 2016, it was important for it to be at GISEC as it's the only dedicated IT security gathering for vendors, distributors, resellers and end user customers. "We used our presence at the show to engage existing and potential new clients and channel partners," he said. "Our goal is to reinforce our channel and regional presence in key countries across the GCC and wider Middle East market."
Green added that IT security will continue to be strong, as it is in other developed countries, because it is an area of concern for everyone - including consumers, businesses and governments. "As the threat from the bad guys continues to grow, it creates a big opportunity for the channel to support," he said. "The increase in threats and recognition or experience of the damage that is done when the correct prevention and remediation tools are not in place is helping the market to mature and take IT threats seriously."
He said that the feedback from both channel partners and customers that visited the stand was encouraging especially that GISEC was
He explained that one of the reasons the security industry can be lucrative for the channel is the fact that no single solution can offer all the protection needed. Instead, added Green, organisations need to take a layered approach. "As such, there are a number of segments that are important and identifying those is partly about ensuring you are providing solutions to defend against today's threats, but also considering how this is likely to evolve and if products have the capacity to respond rather than solving a specific challenge, such as traditional anti-virus," he said.
Green said because there are many types of threats, regulatory compliance that needs to be followed and many different areas and solutions that can be used, but with limited budgets, channel partners need to help their customers understand what is best suited to protect their individual entity. "With Redington Value and Nuvias as our distributors in the Middle East, we have on board one of the value focused distribution companies that Malwarebytes needs to cement its footprint in the region," he said.