Global smartphone sales spike in Q1 2017
Samsung's smartphone sales declined in Q1 2017, but it beat Apple with the number of units sold
Research house Gartner revealed global sales of smartphones totalled 380 million units in the first quarter of 2017.
This sale in smartphone units was a 9% increase compared to 2016 as smartphone buyers are spending more for a better device, says Gartner.
Research gathered shows the top vendor in Q1 2017 was Samsung, followed by Apple, Huawei, and Oppo and lastly Vivo. The shift in buyer preference places three Chinese manufacturers in the top five, which is down to developing affordable devices with high-end features.
Anshul Gupta, research director at Gartner, said: "Although Samsung announced that pre-orders for the Galaxy S8 and S8 Plus are up 30% year over year, the absence of an alternative to Note 7 and the fierce competition in the basic smartphone segment are leading Samsung to continuously lose market share.
"Sales of iPhones were flat, which led to a drop in market share year over year. Similar to Samsung, Apple is increasingly facing fierce competition from Chinese brands Oppo and Vivo, among others, and its performance in China is under attack."
Samsung sold 78 million units in Q1 2017, whereas Apple sold close to 52 million devices. Huawei however edged closer to Apple with smartphone sales amounting to 34 million units. Oppo is also catching up with Huawei and also retained its number one position in China, as its strategy focused on camera performance, fast charging and offline retail. Vivo sold almost 26 million smartphones and saw a high demand in India in Q1 2017.
Gartner's research also highlighted that there is a clear battle between Android and iOS operating systems. However Android grew by 2%, landing in first position.