BlackBerry KEYone enters the UAE market at AED1,999
The smartphone combines BlackBerry's software and security and TCL Communication's desire to build reliable devices
Smartphone manufacturer TCL Communication has announced the launch of the BlackBerry KEYone in the UAE.
The smartphone combines BlackBerry's software and security and TCL Communication's desire to build reliable devices. The KEYone runs on Android 7.1 Nougat providing users with access to the Google Play store and apps, as well as Google's security patch updates.
The BlackBerry keyboard is programmed to launch 52 customisable shortcuts for easier use and to scroll through web pages and the picture gallery.
Other features include the BlackBerry Hub, here users can store messages, such as emails, texts and messages from social media accounts, into one consolidated place. The battery aims to last 26 hours, thanks to its 3505mAh battery.
The BlackBerry KEYone includes a 12MP rear camera and a 8MP front camera with fixed focus and 84-degree wide angle lens.
Mike Al-Mefleh, Middle East regional director for BlackBerry Mobile, a business unit within TCL Communication, said: "The UAE is one of the most promising markets in the Middle East, with one of the highest smartphone penetration rates in the world.
"The GCC as a whole represents a great opportunity for us, and with the region riding a wave of unprecedented connectivity and home to a digitally savvy generation of consumers, there could be no better time for us to introduce our new flagship product."
The BlackBerry KEYone is at the price of AED 1,999, and available nationwide from May 22nd in Axiom retail stores, Etisalat owned stores and key retail stores in the UAE.