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Careem hires 90% of engineering roles through LinkedIn

Dubai-based Careem has attracted top engineers from Silicon Valley

Careem hires 90% of engineering roles through LinkedIn
Careem's career page on LinkedIn has been vital in strengthening the company's brand by being able to attract top global talent.

Careem has hailed LinkedIn as essential as it has attracted engineering talent from Silicon Valley using the platform.

The local ride-hailing app has hired 90% of candidates in engineering roles through LinkedIn since 2016, resulting in time saved on searching for suitable candidates.

Nicki Hague, head of Talent Acquisition, Careem, said: "We made 45 new hires in just three months using LinkedIn's Recruiter Tool. Similarly, our Career Page on LinkedIn speaks volumes about who we are. Our online presence has resulted in a massive spike in followers and placed candidates - it has elevated our brand."

Hague added: "Engineering roles are notoriously difficult to fill and highly sought after. On an average, we get at least 300 applications for every role we advertise. Our main challenge in talent acquisition is finding top product and engineering specialists, who are in high demand and often outside the region. With LinkedIn, we can filter and search with the Recruiter tool, which helps us place the correct candidate.

"We have been able to attract people from companies like McKinsey, Google, Facebook and BCG. We also attract people from countries like the US and Europe who have roots in the region."

Careem's career page on LinkedIn has been vital in strengthening the company's brand by being able to attract top global talent.

Arda Atalay, head of LinkedIn Talent Solutions for Gulf countries, added: "Companies need to take a holistic approach, giving employer branding as much importance as recruiting.

"When you invest in your online brand - connect with your audience, push out relevant content and create a new, relatable identity for yourself, a large part of recruitment is already done - people around the world are already exposed to your brand and know who they were talking to."

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