Al Rajhi Aviation Company expands operations with Sabre
The KSA-based travel firm will incorporate a range of Sabre’s technologies, which includes the Sabre Red Workspace agency solution.
Al Rajhi Aviation Company, a travel company based in Saudi Arabia, recently announced the signing of a partnership agreement with Sabre Corporation, a provider of travel and tourism technologies.
Daniel Naoumovitch, CEO Sabre Travel Network Middle East, said: "The Saudi traveller is a high adopter of latest technology and expect an uncompromised level of service that is customised specially for him and can be accessed through the devices he uses."
He added: "Al Rajhi Aviation Company realises the importance of deploying advanced technology to delivering personalised experience to the tech-savvy travellers and achieve travel excellence."
As per the agreement, Sabre will help expand Al Rajhi Aviation's operation with the implementation of several of its technologies, which include the Sabre Red Workspace agency solution and the Sabre Red App Centre, a B2B online travel app marketplace.
In addition to deploying both Sabre Red Workspace and Sabre Red App Centre, Al Rajhi Aviation is also expected to introduce several of the tech firm's data analytics, personalisation, mobile, and automation capabilities. Al Rajhi Aviation will also implement well-received travel solution, GetThere.
Nayyar Alam, General Manager, Al Rajhi Aviation Company, said: "Our long standing experience and niche expertise in providing travel related services, has allowed us to remain a low cost service provider over the years and to enable customers to enjoy value added services at affordable costs.
"At Al Rajhi Aviation Group, we don't just embrace change; we anticipate it and are hence always ready with innovative solutions to address the explicit needs of our customers.
"We believe that Sabre has the experience, technology, innovation and support to achieve our goals and help us deliver more personalised and seamless travel experience to our customers. We look forward to working with them to expand our operations and deploy our corporate travel and online strategies," he concluded.