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Avaya strengthens presence in Sub-Saharan Africa

Dean Baker to drive services growth in South Africa and Sub-Saharan region

Avaya strengthens presence in Sub-Saharan Africa
Baker says he is looking forward to helping customers achieve their digital transformation goals.

Avaya recently announced the appointment of Dean Baker as strategic services sales manager to drive services growth in South Africa and Sub-Saharan market.

The appointment comes as companies across the Southern Africa Development Community (SADC) region increase their focus on digital transformation initiatives and Baker will work closely with key channel partners and customers on their services strategies.

Avaya stated that Baker will focus on improving channel efficiency and effectiveness, helping them to better align with the company's go-to-market strategy, as well as engaging and managing client relationships at the executive level.

He will also be responsible for strategic services for Avaya in South Africa, including maintenance and cloud operations services and will report directly to Danny Drew, managing director, Avaya South Africa.

The appointment reflects Avaya's continued transformation into a software-and-services-led organisation, delivering solutions and services tailored to the needs of regional customers.

Drew added that: "Dean has served telecoms and service providers, enterprise clients, technology and services partners across multiple vertical industries and global geographies within the ICT sector spanning technology, business applications, integration, services, managed services and outsourcing. He has a track record of building relationships by delivering an exceptional professional level of service which has resulted in a trusted advisory status in order to grow mutually beneficial, profitable and sustainable revenues."

Baker said that: "I am really excited to join the Avaya team in Johannesburg and look forward to working closely with our partners and customers to help them achieve their desired business outcomes. Sub-Saharan Africa is undergoing major changes as digitisation becomes reality here and Avaya is perfectly positioned to help customers achieve their digital transformation goals."

Baker has served multiple industries and geographies within the IT and telecoms sector for more than 25 years. He has held a number of leadership and executive roles with global companies such as BT, Orange Business Services and Unisys.

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