Alexander Biron von Curland to head up Siemens Mobility in Middle East
As part of his new role, Curland will lead the company’s activities within the Middle East’s digital transport infrastructure business.
Siemens, a German manufacturing and electronics company, has announced the appointment of Alexander Biron von Curland to the position of senior executive vice president of the firm's mobility division in the Middle East.
Curland, who takes over the position from Joerg Scheifler, will be responsible for driving the company's digital transport infrastructure across the Middle East. This will entail devising novel solutions for transport systems, such as trains, trams, locomotives, smart parking and traffic management.
Dietmar Siersdorfer, CEO, Siemens Middle East and UAE, commented: "Alexander Biron von Curland strengthens our leadership team in the Middle East, bringing extensive cross-sector and global experience to the regional Mobility division."
"Digitalisation is driving disruptive change in transport technology and business models, and Biron von Curland's experience in strategy - combined with his sector knowledge - will be invaluable as we build smarter, more efficient and increasingly digitalised mobility infrastructure in the region."
Signing on with Siemens back in 2009, Curland started his career in Siemens Management Consulting, providing his expertise across projects in the firm's healthcare, energy and infrastructure businesses. In 2013, he took over as head of Sector Strategy, a role that had him responsible for portfolio development, as well as development of regional and technology strategies.
Commenting on his appointment, Biron von Curland said: "The Middle East's mobility landscape is undergoing an exciting transition, with growing populations requiring smarter cities and a fresh, more environmentally-friendly approach to transport.
He added: "We will combine digital technologies with our infrastructure experience to revolutionize regional mobility, and I look forward to working with our local partners to bring innovative, intelligent and increasingly personalized transport to the Middle East."