Muzun unveils plug & measure analytics platform
Aptly named AdBeacon, the new analytics platform is specially designed for the digital signage advertising and retail market in the Middle East.
UAE-based analytics and technology firm Muzun has announced the launch of AdBeacon, a plug and measure analytics platform designed for the digital signage advertising and retail sector in the Middle East.
Saif Madhat, CEO of Muzun, the exclusive distributor of AdMobilize in the Middle East said: "With the AdMobilize platform and products like AdBeacon, we are introducing an entirely new technology in the Middle East.
"This product, which has already achieved great results in other global markets such as the US, Europe, and South America, has the potential to transform the digital analytics industry in the region by providing robust and timely crowd analytics to drive customer engagement and significantly elevate the overall customer experience."
A release under the parent company AdMobilize, AdBeacon collects anonymous data, which can comprise of information related to people, vehicles and crowd analytics, though the use of proprietary computer vision technology.
Fed into a cloud-based dashboard or API, the collated analytics can be used by end-users to assess the data and identify key trends and make adjustments to content accordingly.
"The Middle East - and especially the UAE - is a region synonymous with innovation and smart technologies. We believe that this tool that can be utilized by many industries, to revolutionize customer engagement, whilst also helping drive the region's wider happiness agenda," added Madhat.