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Sage Middle East hires regional director

Aaron White joins Sage Middle East from Hitachi Data Systems

Sage Middle East hires regional director
Aaron White: "It is an exciting time to join Sage Middle East with upcoming changes such as the implementation of VAT across the GCC region."

Sage has announced the appointment of Aaron White as its new regional director for the Middle East.

White joins Sage Middle East from Hitachi Data Systems where he filled the role of general manager for the Middle East and Turkey, and was instrumental in setting up operations in Saudi Arabia, Qatar, Egypt and Pakistan.

White said: "It is an exciting time to join Sage Middle East with upcoming changes such as the implementation of VAT across the GCC region, regional policies pivoting to investing and developing non-oil sectors, and continued focus on localisation.

"Sage's solutions have time and time again been proven to increase growth through better use of time, resources, and strategic focus at organisations where the solutions have been installed. The IT solutions industry is going through a transformation influenced by the changes in the way we work, and technological developments.

Keith Fenner, vice president Sage Enterprise Africa and Middle East, added: "The appointment of Aaron White as the regional director of Sage Middle East adds significant value to our existing channel and distributor networks. He brings with him tremendous experience and knowledge of the enterprise sector, which will add value to our core business.

"I am confident, White's knowledge of the region, its IT landscape, and his passion for forging strong alliances and developing world class teams, will help steer the business to greater heights."

White's experience includes roles with in start-up and turnaround situations spanning 20 years. Plus in previous roles, he has won several awards for multiple companies in the technology sector including Citrix Systems, VMWare, Sun Microsystems, and Unisys.

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