Samsung launches its mobile payment service in UAE
The platform will combine NFC, MST payments and membership cards into a single secure mobile wallet.
Samsung Gulf Electronics has announced the launch of its flagship mobile payments service, Samsung Pay, in the UAE.
Designed to work seamlessly with the company's Magnetic Secure Transmission (MST) technology, as well as Near Field Communication (NFC), Samsung Pay replicates a card swipe by transmitting magnetic waves wirelessly to the card reader.
Accessed through any Samsung supported device, the service is expected to work with the majority of point of sale terminals in the UAE.
Mohammad Gharaibeh, head of Enterprise, Mobile Business at Samsung Gulf Electronics, said: "We are thrilled to introduce Samsung Pay in the Middle East, an innovative new service that we believe will evolve the way people in the UAE carry out their purchases. With Samsung Pay, we are confident that we are providing customers and merchants a mobile payment service that will pave the way for a cashless society in the UAE."
He added: "Our goal with Samsung Pay is to drive and lead innovation in mobile commerce, providing our customers with a mobile wallet solution that is simple, secure and available almost anywhere. Since the early access introduction of Samsung Pay last year, we have seen great momentum and experienced significant consumer adoption."
In addition to being the 14th country in the world to introduce the service, the UAE is also the first in the Middle East to feature the service. The launch follows similar launches in the US, Korea and Russia.