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Genetec gearing up for Middle East roadshow

The roadshow will visit six countries in the region.

Firas Jadalla, regional director for Middle East and Africa, Genetec Inc.
Firas Jadalla, regional director for Middle East and Africa, Genetec Inc.

Genetec, a provider of open architecture security and public safety technology, has revealed that it is launching a six-country roadshow in the Middle East region.

Starting from Doha, Qatar, on the 27 April, 2017, the Genetec Middle East Roadshow will move to Lebanon on 28 April, 2017, before arriving in Cairo, Egypt, on the 2 May, 2017. The event will then move to Dubai, UAE, on 3 May, 2017, and then to Muscat, Oman, on 4 May, 2017.

The final leg of roadshow will be in Saudi Arabia, the event visiting Riyadh on 8 May, 2017, before wrapping up in Jeddah on 9 May, 2017.

The roadshow will give Genetec the opportunity to showcase the latest update to its security offerings, while also providing a platform for security professionals and clients to engage and exchange ideas.

The company is also expected to unveil the latest features of its Security Center 5.6 platform, as well as its open-architecture environment. The latter supports a wide-range of cameras, access control hardware, and IP communications hardware.

Firas Jadalla, regional director for Middle East and Africa, Genetec Inc, said: "Genetec remains committed and focused on bringing new, innovative IP security solutions to the growing security market in the Middle East,"

He added: "Our objective is to get closer to the end-user by building loyal partners through events like this roadshow, which allows us the opportunity to engage, share our vision, and present best practices to our customers, consultants and integrators. The ‘Genetec Middle East Roadshow' is organised as an educational event that goes both ways-we share our ideas and innovations and our partners ask questions and tell us what they think."