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Canon renews its Middle East focus

Canon is strengthening its B2B offerings with a new ‘Vertical Market Proposition’

Canon renews its Middle East focus
Shadi Bakhour, B2B Business Unit director, Canon Middle East

Canon Middle East has launched a new concept of ‘Explore, Inspire, Improve' as part of its ‘Canon for Business' offering for its Middle East customers.

Canon for Business focuses on raising awareness around new technologies and solutions, after sales service to its customers to drive efficiency and cost-savings at scale across markets in GCC and ME. 

Shadi Bakhour, B2B Business Unit director, Canon Middle East, said: "With digitisation becoming the most common technology trend in ME, influencing organisations and contributing to increased productivity, Canon's new solutions are therefore aimed at helping these sectors and the organisations working in them simplify tasks, curb unnecessary costs and save time and resources."

He added: "The changes in the print industry mean that customers are now looking for relationships that are more than transactional. B2B success is not about printing more, it is about consultative partners that can offer creative solutions to business challenges."

In a move to drive operational efficiencies in the workplace, Canon Middle East is also strengthening its B2B offering with a new ‘Vertical Market Proposition' in which Canon will plan and execute solutions for customers in sectors such as government, education, and healthcare.

This will be rolled out as part of Canon for Business, across markets in GCC and ME such as Bahrain, Qatar, Kuwait, Oman, KSA, Jordan, and Lebanon, starting with UAE.

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