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French tech companies showcase smart city expertise

French trade delegation to Dubai and Riyadh highlights smart city solutions

French tech companies showcase smart city expertise
The delegation will visit Dubai and Riyadh to showcase French expertise in smart cities.

A delegation of French technology companies are exhibiting their expertise in smart cities in Dubai and Riyadh this week.

Twelve companies are participating in the week-long trade event, which has been organised by Bpifrance - the French Public Investment Bank, and Societe Generale Middle East, in partnership with Business France.

The trade delegation aims to highlight the ability of French companies to support the GCC's commitment to the digital economy and innovation in urban development. Participating companies will showcase technologies and solutions which are relevant to the industrial and infrastructure needs of the United Arab Emirates and the Kingdom of Saudi Arabia.

Richad Soundardjee, chief executive officer, Societe Generale Middle East, said: "Societe Generale Middle East is proud, alongside our partners at Bpifrance and Business France, to bring our deep knowledge of the GCC region to promote French technology and help French SMEs deploy their products and services in a region where opportunities abound. For governments in the GCC, Smart City is not a mere slogan; it is a clear policy priority, and we are keen to help French companies succeed in this promising geography for which we ourselves have an ambitious growth strategy and as we become more entrenched in the economic dynamics of the region."

Pedro Novo, manager, Export Financing Department, Bpifrance, commented: "This mission is typically within the scope of the activities of Bpifrance: identifying leading firms in their respective sectors and encouraging their expansion worldwide by providing a range of support including funding. Smart City is a concept that matters here in the region, and it is a great growth opportunity for French firms specialized in this field."

Marc Cagnard, managing director, Business France Middle East, the national agency supporting the international development of the French economy added: "Both UAE and KSA have strong trade and investment ties with France and have been focusing intensely on becoming the digital economies. The technological solutions offered by the start-ups and companies participating in this trade mission stand out as symbols of France's innovation prowess to perfectly fit with local ecosystems."

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