what3words launches in Arabic
what3words extends its presence in the Middle East with multiple partnerships
what3words, a location reference system, has announced it has launched in Arabic as well as host a number of partnerships to expand its presence in the Middle East.
what3words is now available in Modern Standard Arabic, meaning no regional deviations in vocabulary or spelling. It was developed by a team of over 30 native Arabic speakers from eight countries in the region.
Chris Sheldrick, CEO and o-founder of what3words, said: "Location is at the heart of business operations and a number of future technological shifts. The power of our technology allows businesses and governments to become more efficient and improves the lives of people around the world.
"Our partners encapsulate a huge variety of uses for precision addressing - from more efficient deliveries to better transport, and fuelling people's appetite for adventure. The addition of the Arabic language enables what3words access for a growing ecosystem of people and companies across the Middle East and the world, marking a new milestone for our own business."
The company has already partnered with logistics giant Aramex, and it has now connected with Jaguar Land Rover and Saudi e-commerce company vanilla.sa to help improve their customer service, tap into new customer bases and market opportunities.
what3words is an address system based on a global grid of 57 trillion 3m x 3m squares, where each square has a unique pre-assigned 3-word address. It is being adopted across national addressing infrastructure, ecommerce systems, on-demand service delivery, transportation and tourism to help drive new operational efficiencies and boost economic development.