Millennials and women show more risky mobile behaviour
Millennials more likely to click without thinking, women less likely to focus on mobile security
Millennials and women are more likely to indulge in risky behaviour with their mobile devices, according to a new survey conducted for cybersecurity company RiskIQ.
The survey found that most users are guilty of risky actions and poor security awareness, but Millennials are more likely to click on mobile content without checking it first, while women were found to be less likely to take additional steps to secure their mobile devices.
Despite the rise of malvertising - malware disguised as adverts - 45% of respondents have clicked on mobile ads for apps, games or movies, and 37% have clicked a link in an email, website or social media for the same.
Twelve percent have installed an app and later found out it was not from the trusted source they thought it was.
Millennials showed a higher propensity for risky behaviour, with 14% mistakenly installing an app that did not come from the source they expected and 56% have clicked on mobile ads. In addition, 13% of millennials have jailbroken their phones compared to around 10% of Gen Xers and 3% of baby boomers.
Colin Verrall, VP EMEA, RiskIQ commented: "Unlike businesses that are becoming increasingly mobile security savvy, many consumers remain unaware and vulnerable. Given the volume of personal information being requested and shared through mobile applications, the need for better mobile security awareness has never been greater.
"The vastness of the app store ecosystem provides the perfect place for malicious actors to hide, luring consumers into believing their apps are official or their brand affiliation is legitimate. RiskIQ works with many major organisations to police their apps and brands across hundreds of different app stores but it's no replacement for consumer vigilance. With the number of blacklisted apps doubling between 2015 and 2016, it's time for consumers to up their ‘security awareness' game."