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StarLink joins Pure Storage Partner Programme

Value-added distributor to sell, implement and support Pure Storage’s products in MEA

Othman says Pure Storage complements StarLink’s investments and focus in the MEA market.
Othman says Pure Storage complements StarLink’s investments and focus in the MEA market.

Regional VAD StarLink, has announced it became a certified member of the Pure Storage Partner Programme (P3) and will now distribute Pure Storage's All-Flash enterprise storage solutions to its customers in the region.

Under the accord, StarLink will sell, install and support Pure Storage's products, through its extensive network of channel partners, to enterprise and government customers in the Middle East and Africa.

Nidal Othman, managing director, StarLink said: "We see huge synergy between our data centre and cloud objectives and the simplicity and efficiency of Pure Storage's All-Flash portfolio."

Othman added that Pure Storage directly complements StarLink's investments and focus in this market. "We are thrilled to explore the opportunity that this partnership will provide us as the MEA region accelerates its pace on the cloud journey," he said.

Christian Putz, director EEMEA, Pure Storage, said: "Our all-flash arrays provide the scalability, reliability and performance required for the cloud era."

Putz said StarLink's network of reseller relationships and technical expertise, combined with Pure Storage's technology will allow customers in the region with cloud-scale data, to increase innovation across their organisations."

The Pure Partner Programme provides partners with the benefits, tools, training and support they need to be successful, which includes: a best-in-class incentive framework, a demo purchase programme that features significant discounts on products differentiated by partner tier, a fully automated partner marketing platform, pre-built co-branded demand generation campaigns and an executive sponsor.