DVCOM Technology to help 2N grow its channel footprint
VAD to help vendor to recruit, train and enable systems integrators in the Middle East
Specialist value-added distributor (VAD) DVCOM Technology, has announced that it will help 2N, a subsidiary of the Axis Group and provider of IP intercoms systems, elevator systems, access control, IP audio systems, M2M and telecommunications solutions to grow its reseller footprint and channel business in the Middle East.
According to the VAD, the pledge comes as the Czech-headquartered vendor looks to cement its local footprint across the broader Middle East market.
Renjan George, managing director, DVCOM Technology, said the company wants to help 2N to establish a robust and responsive reseller ecosystem in the region by recruiting, training and enabling channel partners to confidently sell and implement the vendor's solutions and services in the market. "We recently concluded a partner event which kicked off the agenda for this year and where 2N reaffirmed its commitments to growing the business in the regional channel," he said. "As a VAD representing 2N in the region, we would like to see the brand continue growing from strength to strength in the market."
George added that as 2N prepares to start offering Middle East-based channel partners its cloud-based offerings, it's important for DVCOM to take the lead is supporting the vendor's efforts by cementing its local presence. "Through this initiative, we want channel partners to take advantage of the many opportunities that are opening up in the physical security and, home and office automation market," he said. "2N has compelling solutions and resellers will be able to provide their customers intercoms systems, access control and IP audio systems and telecommunications offerings."
Ing Pavel Chrudimsky, regional sales director, 2N, said in 2016 the company reached the 30 million euro revenue milestone and it is important that it builds upon this momentum by growing the business in most untapped and unreached markets in the Middle East.
Chrudimsky said the plan to grow the Middle East channel presence stems from the potential the region has and the business growth that's coming out of this market. "Although we are based in the Czech Republic, we now have presence in 140 countries around the globe," he said. "The Middle East remains an important region for our company hence we are working closely with DVCOM in supporting their efforts of partner recruitment, training and enablement initiatives," he said.
Chrudimsky pointed out that 2N is seeking to recruit partners or systems integrators who are interested in unlocking or developing business in the physical security, home automation, villas and office automation, education, healthcare, government, prisons and correctional services, and transportation sectors. "We have seen our business grow phenomenally in the region thanks to the efforts DVCOM is making in developing and raising brand awareness, training and marketing campaigns," he said. "With the increased investments we are making through research and development (R&D), and the appetite the regional market is showing towards physical security solutions, we believe now is the right time to onboard partners who share the same vision as us."
Aside from increased channel investments in the Middle East, 2N will also promote its recently launched My2N Cloud Services. "We believe cloud is the future and partners need to embrace it," Chrudimsky added.