IDC: Lack of tablet innovation sees market decline in MEA
Middle East and Africa Quarterly Tablet Tracker sees region decline in line with global trends
The International Data Corporation (IDC) has revealed that the Middle East and Africa (MEA) tablet market declined 24% year on year in Q416, resulting in a total of 3.07 million units.
The company's ‘Middle East and Africa Quarterly Tablet Tracker' discovered that 2016 as a while saw a total of 13.8 million units, which was in line with the global tablet market 15.6% decline in the same year.
Nakul Dogra, senior research analyst for client devices at IDC MEA, said: "Tasks that were previously performed on tablets are increasingly moving to bigger-screen smartphones, so tablets are becoming redundant in the consumer ecosystem of gadgets.
"Indeed, consumers are now investing more time and money into smartphones than tablets, which has led to a slowdown of tablet markets around the world, not just here in MEA. That said, there are still countries in Africa that harbour scope for further tablet penetration."
When it comes to vendors, Samsung continued to lead the MEA tablet market, Lenovo remained in second place and Apple reached third position. UAE-based vendor, i-Life took fourth position and Huawei came in fifth.
Fouad Rafiq Charakla, senior research manager for client devices at IDC MEA, added: "With the lack of any noteworthy innovation taking place in much of the tablet space, there is little reason for the majority of consumers to upgrade to newer-generation tablets."
IDC's long term outlook predicts the tablet market market to decline to 12.76 million units in 2017 and to decline to 13.64 million units in 2021.