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Zebra: Seven in ten retailers will invest in IoT

The company’s study also highlighted a sharp increase in the popularity of automation technologies.

Mark Thomson, Retail and Hospitality Director, EMEA, Zebra.
Mark Thomson, Retail and Hospitality Director, EMEA, Zebra.

Zebra Technologies Corporation, a global provider of solutions centred on enterprise visibility, has unveiled the results of their 2017 Retail Vision Study.

The company found that the global retail market is moving towards digitalisation, with 70% of participating retail decision makers reporting that they are exploring the benefits of Internet-of-Things (IoT). Additionally, 65% have shared plans to invest in automation technologies for inventory management and planogram compliance by 2021.

Mark Thomson, Retail and Hospitality Director, EMEA, Zebra said: “Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers.

"The 2017 Retail Vision Study demonstrates that retailers are poised to meet and exceed customer expectations with new levels of personalisation, speed and convenience. Zebra is committed to help retailers survive – and thrive – in this changing landscape by providing products and solutions that enable a successful omnichannel strategy with greater insights and visibility into store operations, associates, inventory and shipments.”

Other findings from the survey showed that 2021, 65% of retailers will explore the benefits of cutting-edge delivery services, such as delivering to workplaces, homes and parked cars. Retailers will also look to invest in mobile self-scanning devices with 87% expecting to deploy mobile point-of-sale (MPOS) devices by 2021.

Another 73% believe the management of Big Data will become crucial for the market, while 75%, by 2021, will reportedly invest in predictive analytics, software analytics for loss prevention, and price optimisation. Camera and video analytics is also being explored as a means of improving the customer experience.

Zebra’s survey collated responses from nearly 1,700 retail decision makers based in North and South America, Asia Pacific, Europe and the Middle East. A variety of retail segments were included in the survey, which included specialty stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains. The research was conducted by Research Now and Qualtrics in 2016.