Cartoon Network and du launch Young Programmers initiative
Game launched featuring Cartoon Network characters to encourage children to code
Cartoon Network Arabic is set to launch a Young Programmers campaign, with support from UAE telco du.
The campaign is intended to give children and teenagers hands-on experience with coding practices in the form of a game featuring Cartoon Network characters.
The Young Programmers platform is available online in Arabic and English. Last year, the initiative saw 464,898 children participate.
"Contributing to educational programs is a big part of du's initiative to help the youth realize their greatest potential. We are pleased to have recently launched a platform with Cartoon Network Arabic, to offer our youth an interactive and fun online tool to learn coding through the Young Programmers campaign. We hope that this can be the start for many of the youth to learn coding and gain an interest to study it more on a professional level," said Samer Geissah, vice president Innovation, du.
Tarek Mounir, vice president and general manager of Turner for Turkey, Middle East, North Africa, ‘Greece & Cyprus commented: "More and more, coding is becoming the ‘new universal language' and playing a major role in shaping today's kids. In the UAE, the discussion to introduce coding as an additional subject for primary school students has been gaining traction as the country's vision to build a knowledge-based economy and drive innovation sits high on its agenda. The introduction of coding at an early age not only helps to encourage innovation in the advancement of technology but also creates a new generation of highly-skilled progressive thinkers."