Smartphones drive video momentum in the UAE; Facebook IQ
People surveyed are 1.40x more likely to watch video daily on their mobile than on computer
Facebook IQ uncovered five video viewing trends dominating the UAE as it discovered 79% of people have increased online video viewing over the last year.
The company commissioned research company Kantar Media to conduct a biometrics lab, and a survey among 1,999 people ages 18+ in the UAE, as well as the UK, who regularly watch short-form videos online.
The research found that those surveyed in the UAE are 1.40x more likely to watch videos daily on a mobile rather than a computer.
Furthermore, the results indicated that attention spans are getting shorter as 77% prefer videos to be under 10 minutes long. With this said, binge watching is common as 65% of millennials watch many video clips in a row and 60% do this without consciously being aware.
Content is still key as the biometric lab participants revealed video on Instagram inspires 1.80x higher levels of joy among viewers than the same content viewed on other digital platforms. Also, online viewers spend 5.00x longer looking at video than static content on Facebook and Instagram.