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User Experience Conference in ME set for March

As a first event of its kind, UX NXT will be held at the Conrad Hotel in Dubai from 8 – 9 March, 2017.

Amol Kadam, co-founder of RBBi.
Amol Kadam, co-founder of RBBi.

RBBi, a Dubai-based digital solutions agency specialised in usability, user experience and performance marketing, has revealed the launch of UX NXT.

The two-day user conference, which will run from 8 - 9 March, 2017, will explore the latest developments in usability and accessibility.

Under the theme of The Future of Curiousity, UX NXT will feature six hands-on workshops focused on tools and techniques centred on service design, as well as several keynote presentations, case studies and moderated panels.

Amol Kadam, co-founder of RBBi, said: "More and more organisations in the Middle East are realizing the importance of UX, accessibility and design, and the value it can leverage in delivering more engaging, personalised and meaningful interactions."

He added: "Dubai is known to spearhead innovation and new trends, and we are proud to host the region's first user experience conference. The conference will welcome the best professionals from the industry to share with us their experience and knowledge about UX, Service Design, Usability and Accessibility and will provide organisations with a single view of information, allowing them to make smarter business decisions."

The two-day conference is expected to draw over 500 visitors from across the region, as well as over 20 local and international speakers. The latter will include representatives from Sky News Arabia, Etisalat, Bentley University, PebbleRoad and RBBi, to name a few.