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E-City invests in stores facelift

Consumer electronics retailer invest AED35m renovate alll its stores across UAE

Dakir says E-City's outlets across the UAE will carry a new logo.
Dakir says E-City's outlets across the UAE will carry a new logo.

Consumer electronics retailer E-City, has revealed that it recently invested more than AED35m in renovations of all its stores across the UAE.

The move, said the retailer, is aimed at uplifting the brand's appeal and improving customers' shopping experience.

According to the company, the move also complements E-City rebranding strategy as the company has a new logo and identity.

Jaouad Dakir, CEO, E-City, said investing in the renovation of UAE outlets is timely and strategic as the country's retailing industry is currently witness to a very positive business climate and continued growth and development.

Dakir said the eight outlets will be carrying the company's new rebranding, which showcases a new logo and identity that demonstrates E-City's concept of using technology, fixtures, lay-outs and displays that have never been used in the market.

Dakir added that over the years, the company has been able to achieve a leading position in the country's retailing industry, especiall in the consumer electronics segment. "In line with this, we are living up to our promise of customer convenience and providing them a unique shopping experience with the implementation of a massive facelift initiative of our stores in the UAE," he said. "Once completed, all of our outlets will be able to give our customers the privilege to 'Experience the future of electronics.'"