BlackBerry unveils licensing agreement with Optiemus in India
BlackBerry's software and services will venture into global markets including India, Sri Lanka, Nepal and Bangladesh
BlackBerry has announced its next agreement with Indian telecom enterprise, Optiemus Infracom, to license its software and services for the production of secure Blackberry Android handsets.
Under the agreement, BlackBerry will license its security software and services suite, along with related brand assets to Optiemus Infracom. The partner will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices that offer the full BlackBerry experience, including the BlackBerry for Android secure software, in India, Sri Lanka, Nepal and Bangladesh.
BlackBerry will continue to control and develop its security and software solutions and maintain trusted BlackBerry security software, including regular Android security updates to the platform.
The agreement between BlackBerry and Optiemus Infracom also supports the Indian Government's "Make in India" initiative, which aims to create local manufacturing and job opportunities.
Alex Thurber, senior vice president, general manager, Mobility Solutions at BlackBerry, said: "This is an important milestone in our strategy to put ‘the smart in the phone', providing state-of-the-art security and device software on a platform relevant to mobile customers, with more localisation. With its infrastructure and experience in manufacturing, and proven success as our distribution partner, Optiemus Infracom is the ideal partner to design and manufacture trusted BlackBerry secure Android handsets for customers in India and neighboring markets."
Ashok Gupta, chairman of Optiemus Infracom, added: "Our exclusive partnership with BlackBerry, a brand synonymous with secure mobile communications, shows how we are continuing to partner and innovate to bring the latest in handset design and experience, combining the security of BlackBerry and versatility of Android, to our customers in the world's fastest growing smartphone market."
BlackBerry has also signed licensing deals with TCL Communication and PT BlackBerry Merah Putih in Indonesia.