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BT: digital competitiveness is the key to the future in the Middle East

The company’s Make the Digital Possible roadshow will bring industry leaders together to discuss market challenges.

BT: digital competitiveness is the key to the future in the Middle East
Cochrane: "We sit at the cusp of a new industrial revolution. There is no doubt that the convergence of technologies such as mobile, social, big data and the Internet of Things is disrupting business."

Set to start at the Burj Al Arab Hotel on 31 January, 2017, BT will host the first stop of its Make the Digital Possible roadshow.

The event will bring together senior business leaders from across the Middle East region to discuss the impact of digital transformation and competitive landscape of a post-oil economy.

Beginning in Dubai, the first iteration of the invitation-only event will be chaired by by Wael El Kabbany, BT's vice president for the Middle East and North Africa. Following Dubai, the roadshow will make further stops in Kuwait City, Instanbul and Beirut.

"We sit at the cusp of a new industrial revolution. There is no doubt that the convergence of technologies such as mobile, social, big data and the Internet of Things is disrupting business," says Chris Cochrane, CIO, BT, articulating digital transformation within the modern corporate agenda.

He added: "The CIO's role is one that has changed significantly with the IT function now serving a broader enablement and advisory role, compared to traditional expectations years ago. With an increasing impetus on digitalisation and its impact on everyday business, now is the time for the CIO to emerge front and centre as a key decision-maker, as digital transformation becomes a strategic imperative for enterprises."

Cochrane, who is set to conduct the keynote address for the first event in Dubai, will be joined by some of the region's influential CIOs, who will be helming numerous panel sessions. The various sessions will highlight successful cast studies of companies that have begun their respective digital journeys, as well as key trends that is driving the reigon.

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