National Store is the exclusive distributor of Wiko smartphones in the UAE
Wiko plans to re-enter the power retail segment in H1 2017, with its new range of 4G phones equipped with the latest technologies
National Store, the flagship company of JK Group, has partnered with French smartphone brand Wiko, to become an exclusive distributor in the UAE market.
Through the partnership, National Store will carry out the ground sales and distribution operations for Wiko across UAE outlets.
Salah Khoory, general manager, National Store- JK Group, said: "Partnering with Wiko is a part of National Store's future strategy to diversify the business of the company, while creating a strong base in the mobile and IT category.
"Wiko is a young and fresh brand with a lot of potential which will add a strong new category to the company's portfolio. The brand is already very well presented in the individual retail channel. Therefore, our aim is to further fortify its visibility in this segment and then move into increasing its presence through power retailers."
Didier Carmeille Regional Director MENA region for Wiko added: "We aim to reach out to the entire UAE market and be present in every nook and corner of the country. To achieve this, a very strong and professional distributor partner is required and National Store was a natural choice, as they have vast experience in mobile sales."
"With this partnership, we aim to strengthen the brand's presence in the independent retail market, as this market provides better reach and returns with less investments. Wiko has worked with nearly all the power retailers in the UAE and is keen on re-entering the Power retail segment with its new range of 4G phones equipped with the latest technologies and is already in discussions with the top power retailers. Soon, consumers will start seeing Wiko on the shelves of power retailers", further elaborated Siddiqui.
Wiko entered the top 5 in Western Europe in 2016, in France, it is in the number 2 position in the open market and is also largely successful in other European markets, and it has even managed to climb to 2nd position. The mobile phone brand has shipped out more than 10 million phones globally in 2016, with more than 15 million users worldwide.